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Advertising/Sales Management BBA 5 Semester/Term

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    Literary criticism

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    this paper consists of 60 marks but now we have 35 marks paper.

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Paper text

a2zpapers.com

Exam. Code

:105405

Subject Code :

1427

Bachelor in Business Administration (BBA) 5th Sem.

BBA-512 ADVERTISING & SALES MANAGEMENT

Paper : Group-A

Time Allowed-3 Hours]

(Maximum Marks-50

Note :Section A contains 12 very short answer questions.

Attempt any

10. Each question carries 1 mark.

Section B contains 4 questions. Attempt any

2 questions. Fach carries 10 marks. Section C contains

4 questions. Attempt any 2 questions. Each carries

10 marks.

SECTION-A

(a) Selling Vs Marketing

(b) Define copy testing

(c) Centralized Sales Organisation

(d) Marketing Mix

(e) Define Sales Force performance

Copy layout

(g) Advertising Budget

(日)

Disadvantages of Broadeast Media

Training Vs Development

483(2118)/DAG-7560

(Contd.)

www.aezaapeis.com

old Ouestion

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