Home /PU — University of the Punjab /Consumer Behavior

Consumer Behavior BBA PU — University of the Punjab 2020

Consumer Behavior BBA PU — University of the Punjab 2020 — page 1

Discussion

Ask a question about this paper, or help someone else with theirs. Answers are emailed to whoever asked.

Your email is only used to send you replies and occasional Ustadni updates. It is never shown publicly.

Log in to post under your name

No questions yet — be the first to ask.

Need Paper? See all →

Need a paper or stuck on a question? Ask here — students reply and you get an email.

Ask about a paper
  • Ayesha Mustafa· 3 days ago

    BS ZOOLOGY first semester Animal diversity ZOOL 101 - university of Punjab 2025

    0 replies Reply →
  • Abubakar· 3 days ago

    Literary criticism

    1 reply Reply →
  • Guest· 3 days ago

    this paper consists of 60 marks but now we have 35 marks paper.

    1 reply Reply →
  • Annie· 4 days ago

    Can you please tell me more past papers please because my exams are starting from next week

    1 reply Reply →
  • Ahmed· 8 days ago

    Did you provide the past papers of the science of society uos?

    1 reply Reply →

Paper text

UNIVERSITY OF THE PUNJAB

B.B.A. (Hong.) Fourth Year : 21 Annual 2019 & Annual-2020

......

SPECIAL EXAMINATION, AJMAN, U.A.E.

NOTE: Attempt any FIVE questions in all. Question # 1 is Compulsory.

SECTION 1

Q No. 1. Deline any TWENTY (20) serms. Each carries equal marks.

(2×20~60)

1. Brad magnaon

14. Viral advertising

15. Interview

piaios leader

16. Sanay Sare

Product concep

18. Custoner valse

Party adoptars

Conen Marketing

21. Technical leaming

Licert scale

10. Owned social medis

SEVQUAL scal

SECTION 2

mada 2 Dicus the role of the social and elevei since la devetepitg in comume decio mathe

O Ne. 3. Descobe the parpose of dynamics of motivation. How retives, need, and goals shape conters

O No. 4. Discurs the differasces betwees the abastas

O Ne. S. Explais consumer restard with the leip of etcdel? What are the objetives of ecccumer restarch?

Q No. 6. Explaio isstrua

O No. 7. Explais coasune