Entrepreneurship BSSE 2 Semester/Term UOS — University of Sargodha 2015
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University of Sargodha
Department of CS & IT
Final Exam
June 12, 2015
SUBJECT: Entrepreneurship
Instructor: Mr. Hammad Zafar
Program: BSSE 2nd Semester (Reg & SS)
Time: 2 Hrs
Marks: 60
Name:
Registration No:
Question No: 1
As an entrepreneur what is importance of feasibility analysis and discuss steps involve in
conducting a feasibility analysis.
(5+10=15 marks)
Question No: 2
What factors should an entrepreneur consider before choosing form of ownership and why are
sole proprietorships so popular as form of ownership?
(5+10=15 marks)
Question No: 3
What is franchising and discuss advantages and limitations of franchising for franchisee
(2+8=10 marks)
Question No: 4
Describe the principles of building guerrilla marketing plan and explain guerrilla marketing
strategies and how it will be helpful for small businesses in achieving their goals.
(20 marks)