Introduction to Marketing BSCS 1 Semester/Term University Of Sargodha (UOS)
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University of Sargodha
CS&IT
Paper: Final Term Class: BSCS 1* -Self Support |
re ve hp 02 hours. Course: Introduction to Marketing
**All questions are computsory.
Q-1 What is the Model of Business Buyer Behavior? (05 mark”
Q-2 How can Segment Consumer Markets? And what are the requirements Wf effective segmentation? (05 marks)
O-3 What are the Target Marketing Strategies? (05 marks?”
Paper: Final Term
. Class: BSCS 1* -Self Support |
Time Allowed: 02 hours. ¢ . PPO.
Marks: 50 Course: Introduction to Marketing
***All questions are compulsory.
Q-1 What is the Model of Business Buyer Behavior? (05 marks”
Q-2 How can Segment Consumer Markets? And what are the riquiometSl tative segmentation? (05 marks)
Q-3 What are the Target Marketing Strategies? (05 marksg”"
Q-4 Write details on Product and Service Classifications (05 mark®s”
Q-5 Write details on individual product and service decisions (05 marksy?”
Q-6 What are the desirable qualities of brand name selection? (05 marks\/””
Q-7 What you know about New-Product Development Process? (05 marks
Q-8 What you know about Product Life-Cycle? (05 marksp\”
Q-9 Define the following: (10 marks)
I- E-Procurement 1? Market positioning te Levels of Product and Services
NABreak-even pricing WMarket-skimming pricing