Marketing BE 1 Semester/Term UOSindh — University of Sindh 2012
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BS ZOOLOGY first semester Animal diversity ZOOL 101 - university of Punjab 2025
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Literary criticism
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this paper consists of 60 marks but now we have 35 marks paper.
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Can you please tell me more past papers please because my exams are starting from next week
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Did you provide the past papers of the science of society uos?
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AFFILIATED/PRIVATE COLLEGES
UNIVERSITY OF SINDH, JAMSHORO
M.B.A (Final)
Course Title:
First Semester Examinations of 2011-2012
Marketing Communication
Course No. 751
Max: Marks 60
Time allowed 2 hrs.
Note: Attempt any FOUR questions, All questions carry equal marks.
Define Marketing Communication. Explain the Objectives and Process of
Marketing Communication
02
Explain the characteristics that distinguish advertising from other elements
of the marketing communications mix
(b)
Explain the link between mission, vision, and branding in the context of a
major consumer brand such as Levi.
Explain why the various characteristics of the media such as interactivity.
dynamic effect or imagination are important considerations during the process of
media selection?
04
(a>
Discuss the changing, dynamic rofe of sales promotion within the
integrated communicatons mix,
(5)
Highlight the difference between Direct Marketing and Sales Promotion.
(a)
Comment on the Idea of direct marketing as an investment not a cost in
relation to building brands.
(b)
Distinguish between Public Relations and Advertising in ters of control.
(a)
(62
Examine how personal selling can best be incorporated into the IMC mix.
Outline the personal selling process, highlighting the fundamental
Importance of interactivity,
