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Introduction to Marketing BSCS - University Of Sargodha (UOS) CS & IT Paper - Final Term

Introduction to Marketing University Of Sargodha (UOS) — page 1

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University of Sargodha

CS & IT

Paper: Final Term

Time Allowed: 02 hours.

Marks: 50

Class: BSCS 1"-Self Support I

Course: Introduction to Marketing

***All questions are compulsory.

Q-1 What is the Model of Business Buyer Behavior? (05 marks)

Q-2 How can Segment Consumer Markets? And what are the requirements of

effective segmentation? (05 marks)

Q-3 What are the Target Marketing Strategies? (05 markst

Q-4 Write details on Product and Service Classifications (05 marks)

Q-5 Write details on individual product and service decisions (05 markst

Q-6 What are the desirable qualities of brand name selection?

Q-7 What you know about New-Product Development Process? (05 marks

Q-8 What you know about Product Life-Cycle? (05 marks

Q-9

Define the following: (10 marks)

I- E-Procurement

Il Market positioning

IM- Levels of Product and Services

N Break-even pricing

V-Market-skimming pricing