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Home /PU — University of the Punjab /Advertising

Advertising M.Sc./MA PU — University of the Punjab 2020

Advertising M.Sc./MA PU — University of the Punjab 2020 — page 1

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  • Ayesha Mustafa· 4 days ago

    BS ZOOLOGY first semester Animal diversity ZOOL 101 - university of Punjab 2025

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  • Abubakar· 4 days ago

    Literary criticism

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  • Guest· 4 days ago

    this paper consists of 60 marks but now we have 35 marks paper.

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  • Annie· 5 days ago

    Can you please tell me more past papers please because my exams are starting from next week

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  • Ahmed· 9 days ago

    Did you provide the past papers of the science of society uos?

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Paper text

UNIVERSITY OF THE PUNJAB

M.A./M.Sc. Part - II Annual Examination - 2020

Subject: Mass Communication

Paper: XII (vS) (Advertising)

Note: Attempt any FOUR Questions.

Time: 3 Hrs.

Q.1. Define Advertising' Discuss ts significance in today's prevaring marketing practices.

سوال نير ا: اياد اتز كمل تعريف كري ؟مروجه كثف معالات شر يؤادع تاقل ياجيتب؟

Q.2.

What are essential eiements of an eflectivo advertsing message for TV? Discuss in

detail?

سوال تمير : فى اى س لي كارثكم اشتيارس بفيادى من مركات اوست ثل إنصي جراب تحرير كري

Q3.

How does social media advertising is different from mainstream media advertising?

Draw a comparative analysis between Facobook. TV and newspapers advertising?

موال تهر3: وثل مين ياس التيار من ستريم ميته ياس اشتهارات ت كل حرن مختف بوت ثن ؟خير يكاق اى اداخبادات من التمارات كاتال جائروويل

كر؟

Q.4.

Q.5.

Q6.

Describe the process of selecting any media for advertising purpose?

سوال تميره اي دجة كم سلي لى ميت ياو متنب كرنى كاكيا طرية كاربوساب؟

Discuss the mportance of focus group as a research technique for advertising

campaign?

سوال نمير؟: اشتبارى جم ياد كرنت لي فوس كروب ش تقل لمريد كهابيب؟

What do you know about the ethics in advertising? Explain in detail.

سوال تميرك: اية ادحائز كم عمل اغاقيات س متعق آب كياب شة ثن الفصيا بيت كرتير.

Q.7

Write short notes on the followings

b)

c)

d）

Rating

Slogan

Body copy

سوال تمبرة: متعربد ذيل مختفرنوت تحرر كرين؟

1-ا-ف-اي

3-سلوكن

4-بHل كان